The intention behind the Sony Center invited competition was attracting people from all over the country to take part in and experience one of the most comprehensive entertainment companies in the world, that folds together motion pictures, television and computer entertainment, music and online businesses.
Designated to reside on the ground floor of Sony Headquarters in Herzlia, IL, the space enjoyed a grand plaza just in front of its glass façades while inside it was viewed down by the offices through an enormous patio opening which run the full height of the building.
We took advantage of the physical characteristics of the site and positioned a video wall along the full length of the plaza’s façade. The animated wall veiled yet announced the Sony center behind it. While General public entrance to the office building was permitted only through the video wall and into the elevators, shoppers were directed to take a ramp along the video wall and inside into Sony center.
Within the open patio we introduced a vertical entertainment center that would take the visitors up and down through a tower of multi senses experience with cutting edge technologies. Spontaneous social and cultural events would develop within the tower while Sony adds to its circles yet another crowd of adherents.