Sir Victor


Sir Victor


SIR VICTOR HOTEL, Barcelona, Spain.
Barcelona is a vibrant city where the mountain meets the sea and where culture, culinary, architecture and invention are dazzlingly omnipresent. Inspired by the spirit of the place, Baranowitz + Kronenberg introduce Sir Victor as an equally compelling social hub which draws the city from Passeig de Gracia into its very heart and runs it through its meticulous open plan of myriad living spaces and gushing human streams.

B+K designed the street level as a gradual transformation of energies; starting with communal spaces that celebrate a strong sense of arrival going through semi-communal lounging around a bonfire and a 360 degrees engaging bar and culminating with private gathering at Mr. porter’s chef’s table.

Materiality, lighting and texture resonate with the same spatial intentions analogous to the ‘mountain meets the sea’. While the entrance reflects the sea-the sunny and lighter side of Sir Victor- a darker and earthier side reveals itself as we move deeper through the public spaces.

There is more than meets the eye in Sir Victor. B+K reveal the unexpected in the most engaging and immediate way. Guests and locals are stimulated to indulge in their vie-quotidian while exploring performative spaces of individual and collective nature.

Oak wood planks of different shades, 3D surfaces of copper dots and bespoke hot-rolled steel curtains embody the local craft-driven culture and the refined and uncompromising character of Sir Victor.

Creative Directors: Irene Kronenberg and Alon Baranowitz
Project Leader: Adi Hendel Glaser
Team: Emilie Diers Goldstein, Reut Ravhon, Nathalie Levon
Lighting Design: RTLD, Tel-Aviv
Photographer: Amit Geron