Caesarstone Concept House
The Caesarstone Concept House is a masterful space for Tel Aviv’s experts in quartz and porcelain surfacing, Caesarstone est. 1987. The Caesarstone Concept House will be a multifaceted and multi-sensorial meeting place for design aficionados to exchange ideas and make connections — serving as a catalyst for great design.
Caesarstone encourages innovation and sets industry trends through its unique textures, finishes, and radical new designs. Mirroring this cutting-edge approach, the design concept pushes beyond the traditional retail function to consider the emotions, senses, and holistic experience of guests. The space engages customers through the striking presentation of materials introducing layered platforms of experiences that ignite the imaginations of lifestyle and design enthusiasts. A highlight of the design is the dynamic stone swing positioned in the entrance, which coaxes the eye up towards the onsite coffee bar.
While an open plan prevails, we created a series of ‘rooms’ generated by raised levels that are strikingly different yet fluidly connected. The spatial arrangement ascends in elevations allowing multiple events to take place simultaneously and effortlessly, allowing guests to feel at liberty to join in as they please. A cinema box is established through the use of glass panels. Monochromatic tones flow throughout the space, emphasized by a repetition of ‘Concrete Grey’ leaving Caesarstone’s vibrant collection to punctuate the sleek grey plane. The products displayed start with existing bespoke pieces from Caesarstone’s past collaborations with various artists, combined with our custom designs and ready-to-buy seating pieces which make up the ‘Living Room’ space. The lighting scheme follows the notion of the space as a big open house, keeping a uniform style to build an effortless and seamless atmosphere, bolstering the absent-present relationship within the different rooms of the house. Superficially minimalist, on further inspection guests can see the ways in which the space is amplified with intelligent details; note the reflective ceiling and enveloped walls.
Creative Directors: Irene Kronenberg and Alon Baranowitz
Project Leader: Adi Hendel Glaser
Team: Emilie Diers Goldstein, Alma Haberfeld Shalit
Lighting Design: RTLD, Tel-Aviv
Photographer: Assaf Pinchuk