A sleek Burger Bar with the appearance of a traditional old fashioned butcher, located on Albert Cuyp Straat the oldest and most crowded market in Amsterdam. The Butcher serves fresh food from the best imaginable quality.
In the back of the shop well hidden behind a massive freezer door is a secret cocktail bar where only a ‘happy few’ are allowed to have excellent cocktails.
This frenzied duo-character of The Butcher is expressed by two “boxes”..
A white one representing the traditional butchery and a black one in the back representing the speak-easy cocktail-bar.
The Juxtaposition of the two boxes plays on the theme of public and private, light and dark, rough and refined…